Finally. A home for OOH.
The OOH Society | The source of education, connection, and thought-leadership in OOH.
Subscription-based OOH Education
DOOHX CERTIFICATIONS
Make learning a habit. Stay ahead of the industry.
Learn. Connect. Collaborate.
Dynamic learning for a dynamic industry
Weekly release of easily digestible, short-form masterclass content from doohx on all things OOH, DOOH and PDOOH.
Automatic access to the full suite of doohx certification courses, designed solidify the foundations of education and certify our members in OOH advertising.
Discussion posts, designed to ignite a global conversation around new topics each week - covering all things from the current state of OOH through to innovations and ideas for the future
Q & A - curious about a particular topic? Need answers to navigate a particular aspect of OOH? Each fortnight, members will have the opportunity to ask their burning questions, with both doohx and other members able to offer answers and insight.
Member content - each fortnight, members will have the opportunity to share their own OOH content, whether that be a blog post, podcast, case study, webinar or platform demonstration.
Downloadable resources in the form of checklists, playbooks, templates and more
The OOH Society
All included in our OOH Innovators subscription
PDOOH 101 provides a foundational understanding of programmatic trading in digital out-of-home. Covering both the buy and sell-side, it's suitable for those from an OOH background new to programmatic, and those from programmatic new to DOOH.
From a deeper understanding of DOOH formats and how to buy them, to how to target your audience and budget efficiently, DOOH 101 covers all the foundations of DOOH to initiate those new to the medium, and quickly have you plan DOOH with success.
PDOOH Advanced dives deeper into the evolution of DOOH as it ventures further into the world of programmatic trading. From yield optimisation to deal strategies, this certification is the next step for anyone looking to take a leap forward in PDOOH.
PDOOH for Buyers is designed specifically for those who are, or are looking to trade Programmatic DOOH. From strategy, to brief, to DSP setup and reporting, this mini-certification covers everything you need to make your PDOOH campaigns a success.
A specialised mini-certification, this course is aimed at DOOH publishers looking to take their existing networks and activate them for programmatic trading - covering everything from initial optimisation, integration, sales strategies and more.
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