This is a commercial framework

Not a PDOOH tutorial

The PDOOH Executive Brief is a structured, executive-level commercial framework designed to help industry leaders evaluate whether - and how - PDOOH should exist inside their business.

It’s a commercial decision playbook for operators, revenue leads, founders, and commercial teams responsible for pricing, yield, and forecast outcomes.

If PDOOH is part of your business's future

This gives you the structure to evaluate it properly

Included is access to The PDOOH Executive Brief, and two proprietary doohx tools - The PDOOH Readiness Engine, and The DOOH Revenue Projection Calculator (BETA).
€749 | One-time access

Course curriculum

    1. Introduction

    1. Impression Discipline

    2. Dynamic Pricing

    3. Fill Rates

    1. Revenue Stack

    2. Revenue Projections

    3. The DOOH Revenue Projection Calculator

    4. doohx | The DOOH Revenue Projection Calculator

    1. Integration

    2. Demand Generation

    3. Packaging Inventory

    1. Go/No-Go PDOOH Readiness Engine

    2. doohx | PDOOH Readiness Engine

    1. Final Words

    2. Feedback

About this course

  • €749,00
  • 15 lessons
  • 1 hour of video content

Who this is for

This brief is designed specifically for:

  • Screen owners scaling inventory

  • Commercial directors responsible for yield

  • Founders evaluating programmatic integration

Investment

What's included

• Revenue mix logic across Direct, PDOOH, PMP and Hyperlocal
• Realistic fill and sellable inventory constraints
• Impression modelling reality checks
• Inventory packaging for programmatic viability
• IAB taxonomy structuring and valuation impact
• Structural yield risks that distort forecasts

Plus: The DOOH Revenue Projection Calculator (BETA)

A modelling tool that caps unrealistic assumptions by scale and sales capacity, forcing commercially defensible revenue projections.
€749 - One-time access

Outcomes of The PDOOH Commercial Brief

By the end of this brief, you should be able to say - clearly and defensibly:

  • What role PDOOH should play in your business

  • What inventory should never be programmatic

  • What assumptions are safe - and which are not

  • Whether the right decision is to proceed, pause, or not pursue PDOOH at all