PDOOH 101Course4.8 average rating (15 reviews)
PDOOH 101 provides a foundational understanding of programmatic trading in digital out-of-home. Covering both the buy and sell-side, it's suitable for those from an OOH background new to programmatic, and those from programmatic new to DOOH.
From a deeper understanding of DOOH formats and how to buy them, to how to target your audience and budget efficiently, DOOH 101 covers all the foundations of DOOH to initiate those new to the medium, and quickly have you plan DOOH with success.
PDOOH Advanced dives deeper into the evolution of DOOH as it ventures further into the world of programmatic trading. From yield optimisation to deal strategies, this certification is the next step for anyone looking to take a leap forward in PDOOH.
PDOOH for BuyersCourse
PDOOH for Buyers is designed specifically for those who are, or are looking to trade Programmatic DOOH. From strategy, to brief, to DSP setup and reporting, this mini-certification covers everything you need to make your PDOOH campaigns a success.
PDOOH for PublishersCourse
A specialised mini-certification, this course is aimed at DOOH publishers looking to take their existing networks and activate them for programmatic trading - covering everything from initial optimisation, integration, sales strategies and more.
Designed to bring robust industry-standard education to the global OOH market.
Join us in doohx's The OOH Society for access to our certifications, plus weekly masterclasses, Q&As, discussions posts and much more!
One place to learn from an engage with the global OOH community. Join us to get OOH certified!
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