When I began my media career with an OOH specialist agency in Melbourne, Australia back in 2012, the industry was just entering the beginning of its digital revolution.
Almost a decade later, I've worked on both the buy-side and the sell-side, lived and worked in three different countries, and most recently have been part of building a very successful international programmatic offering for a DOOH publisher across Europe.
It's been a wild learning curve for most of us in DOOH over the past few years, forging a global network of industry experts - many of whom will feature in our courses.
The biggest challenge we faced as an industry was one of education - why is knowledge in DOOH so hard to come by, and how can we better centralise the global conversation around it?
With the mission to create a learning platform dedicated to DOOH, and its evolution into the realm of programmatic, I set about creating certification courses that educated all those willing to learn about one of the fastest-growing industries in media.
And so, doohx was born.