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With the introduction of programmatic trading into the OOH space, more and more new buyers are setting their sights on including DOOH into their media plans. By the end of your DOOH 101 certification, you'll gain a deeper understanding of the DOOH formats, understand DOOH strategy, and plan your DOOH activity with confidence.

who's this course for?

this course is right for you if...

  • You're a media buyer new to OOH and and want to better understand the medium.

  • You're a programmatic trader starting to include PDOOH into your buying strategies want to better understand what the cross-channel opportunities are.

  • You're a brand looking to understand what advantages and opportunities DOOH can bring to your business.

Watch Intro Video

Preview one of our lessons

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details on getting started

  • How long does it take?

    The course will take between 6-8 hours to complete - with additional content being released on a regular basis via the doohx Slack community.

  • what's my investment?

    DOOH 101 is available for €279 per student. Get in touch with the team if you would like to learn more about volume discounts.

  • when can i start?

    You will instantly receive access when signing up via any of the links on this page. An email will arrive shortly after sign-up to give you access to our custom learning platform - where all the course material will be available for you right away. You will have 3 months to complete your certification.

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Sign up and receive instant access to your full certification course

Course curriculum

    1. Welcome to DOOH 101

    2. How to use this platform

    1. Module 1 - Overview

    2. Module 1 - Section 1 - What is OOH?

    3. Module 1 - Section 2 - What is DOOH?

    4. Module 1 - Review

    5. Module 1 - Assessment

    1. Module 2 - Overview

    2. Module 2 - Section 1 - Benefits of DOOH

    3. Module 2 - Section 2 - DOOH + an omnichannel approach

    4. Module 2 - Review

    5. Module 2 - Assessment

    1. Module 3 - Overview

    2. Module 3 - Section 1 - What are the formats?

    3. Module 3 - Section 2 - Getting the most out of DOOH

    4. Module 3 - Review

    5. Module 3 - Assessment

    1. Module 4 - Overview

    2. Module 4 - Section 1 - Audience measurement

    3. Module 4 - Section 2 - Targeting your audience

    4. Module 4 - Review

    5. Module 4 - Assessment

    1. Module 5 - Overview

    2. Module 5 - Section 1 - Media strategy + DOOH

    3. Module 5 - Section 2 - The booking process

    4. Module 5 - Review

    5. Module 5 - Assessment

About this course

  • €279,00
  • 54 lessons
  • 2.5 hours of video content

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Interested in DOOH 101 and PDOOH 101?

what's included?

Everything you'll get in your course

  • 3 month access - to work thorugh the course at your own pace

  • 10 Modules, with 2-4 sections per module covering every aspect of DOOH - from what it is, what formats are available, and how it can be implemented to the benefit of your business.

  • Insights from industry experts from every area of DOOH - including media owners, SSPs, DSPs, tech players and more.

  • Access to our private Slack community - where we'll host weekly discussions of the content, host weekly Q&As, and share bonus content in the form of podcasts, blogs and more.

  • Assessments at the end of each module to help solidify your learnings.

  • Your DOOH 101 certification, in the form of a digital badge (credentials verified by Accredible) which can be shared to your LinkedIn profile and beyond.

Need multiple courses?

Buying for your team

If you'd like to sign several of your team or clients up for certification, we'll be happy to set up bulk access and discuss any possible volume discounts.


  • What's included in this course?

    You'll receive 3 months access to DOOH 101, which consists of 10 pre-recorded modules. Each module is made up of 2-4 sections and ends with a quiz on the content covered in that module. You will also receive bonus modules, as well as additional, downloadable resources as you work through the course. You'll also receive access to our exclusive Slack community, where we will be covering the course in more detail, hosting Q&As, and much more.

  • What do I get at the end of the course?

    All our courses at doohx are certification courses, so when you complete the course (with a passing grade of 80% or higher), you will receive your digital badge, verified by our certification partner Accredible. You will be able to share your credentials directly to platforms like LinkedIn to showcase your newfound mastery of the DOOH basics.

  • What if I'm not happy with the course?

    Our goal at doohx is to educate, and to make insightful resources for the OOH industry available at scale. If for any reason, you're not happy with the course, you can contact us and we will issue a full refund - provided you've completed less than 50% of the course.

  • Can I take part in this course from anywhere in the world?

    With the goal of making this course as accessible as possible to markets around the world, all the modules are prerecorded and can be completed as and when they fit into your schedule. Any additional resources included will be available and accessible any time via your platform and our Slack community.

  • I want my team to take part in the course, is that possible?

    Of course! If you would like to purchase multiple courses for your team, please get in touch with us ([email protected]) and we'll set up the accounts on your behalf and advise on any volume discounts that may be possible.

  • Can I start the course at any time?

    Absolutely! All the modules will be immediately available to any new students via our online learning portal.

  • Do I need to be an OOH specialist to take this course?

    Not at all! In fact, this course is designed to cover the foundations DOOH and is suitable for learners of all levels. The goal of our certification programs is to make education in DOOH accessible to all!