doohx and broadsign are proud to present

THE BUY-SIDE OF PDOOH

MASTER PDOOH TRADING

Learn how to plan, trade, and succeed in PDOOH in our specialist course designed for those on the buy-side of programmatic DOOH. Upskill your own knowledge or build a team ready to take advantage of the latest innovations, technologies, and opportunities PDOOH has to offer.

who's this course for?

this course is right for you if...

  • You are part of an OOH specialist team who is transitioning into trading PDOOH and wants to understand how processes and planning need to adapt to succeed

  • You are part of a digital team integrating DOOH into your programmatic portfolio and want a better understanding of the nuances of buying DOOH programmatically

  • You are a leader looking to build a team of confident and capable PDOOH buyers, armed with the knowledge to make PDOOH a success for your business and clients

Course curriculum

    1. Introduction to PDOOH for Buyers

    1. Module 1 - Overview

    2. Module 1 - Section 1 - The PDOOH Difference

    3. Module 1 - Section 2 - Pitching PDOOH

    4. Module 1 - Review

    1. Module 2 - Overview

    2. Module 2 - Section 1 - Structuring your team for PDOOH

    3. Module 2 - Section 2 - An effective PDOOH campaign

    4. Module 2 - Review

    1. Module 3 - Overview

    2. Module 3 - Section 1 - Choosing your DSP

    3. Module 3 - Section 2 - Audience data and targeting

    4. BONUS - The Impression Multiplier [from PDOOH Advanced]

    5. Module 3 - Review

    1. Module 4 - Overview

    2. Module 4 - Section 1 - Briefing a PDOOH campaign

    3. Module 4 - Section 2 - Setting up your PDOOH campaign

    4. Module 4 - Review

    1. Module 5 - Overview

    2. Module 5 - Section 1 - Reporting, PCRs and POPs

    3. Module 5 - Section 2 - What's next for PDOOH

    4. Module 5 - Review

About this course

  • €179,00
  • 26 lessons
  • 1.5 hours of video content