THE BUY-SIDE OF PDOOH
MASTER PDOOH TRADING
who's this course for?
this course is right for you if...
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You are part of an OOH specialist team who is transitioning into trading PDOOH and wants to understand how processes and planning need to adapt to succeed
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You are part of a digital team integrating DOOH into your programmatic portfolio and want a better understanding of the nuances of buying DOOH programmatically
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You are a leader looking to build a team of confident and capable PDOOH buyers, armed with the knowledge to make PDOOH a success for your business and clients
Course curriculum
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Introduction to PDOOH for Buyers
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Module 1 - Overview
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Module 1 - Section 1 - The PDOOH Difference
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Module 1 - Section 2 - Pitching PDOOH
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Module 1 - Review
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Module 2 - Overview
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Module 2 - Section 1 - Structuring your team for PDOOH
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Module 2 - Section 2 - An effective PDOOH campaign
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Module 2 - Review
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Module 3 - Overview
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Module 3 - Section 1 - Choosing your DSP
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Module 3 - Section 2 - Audience data and targeting
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BONUS - The Impression Multiplier [from PDOOH Advanced]
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Module 3 - Review
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Module 4 - Overview
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Module 4 - Section 1 - Briefing a PDOOH campaign
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Module 4 - Section 2 - Setting up your PDOOH campaign
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Module 4 - Review
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Module 5 - Overview
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Module 5 - Section 1 - Reporting, PCRs and POPs
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Module 5 - Section 2 - What's next for PDOOH
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Module 5 - Review
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About this course
- €179,00
- 26 lessons
- 1.5 hours of video content