doohx and broadsign are proud to present

THE SELL-SIDE OF PDOOH

For OOH media owners

From DOOH to PDOOH - optimise your team, network, and PDOOH offering to take advantage of the latest tech and revenue opportunities in OOH. Upskill your own knowledge or build a team ready to integrate, optimise and launch a successful PDOOH offering.

who's this course for?

this course is right for you if...

  • You're a team from an existing DOOH media owner looking to activate PDOOH trading on their network

  • You're a team from an existing OOH media owner looking to digitise your network, and commence PDOOH trading

  • You are part of a team with an existing digital screen network, looking to break into the OOH advertising market with your network

Course curriculum

    1. Introduction

    1. Module 1 - Overview

    2. Module 1 - Section 1 - Why PDOOH for Publishers?

    3. Module 1 - Section 2 - Optimising for PDOOH

    4. Module 1 - Review

    1. Module 2 - Overview

    2. Module 2 - Section 1 - Structuring your business

    3. Module 2 - Section 2 - Structuring your offering

    4. Module 2 - Review

    1. Module 3 - Overview

    2. Module 3 - Section 1 - Your network

    3. Module 3 - Section 2 - Partnering with an SSP

    4. Module 3 - Review

    5. BONUS - Broadsign Reach demo

    1. Module 4 - Overview

    2. Module 4 - Section 1 - Types of sales offerings

    3. Module 4 - Section 2 - Pricing

    4. Module 4 - Review

    5. BONUS - PDOOH Advanced - M6 S1 - Deal Types

    1. Module 5 - Overview

    2. Module 5 - Section 1 - PDOOH for Buyers

    3. Module 5 - Section 2 - POPs, PCRs and Campaign Reporting

    4. Module 5 - Review

About this course

  • €179,00
  • 27 lessons
  • 1 hour of video content

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AND TAKE ADVANTAGE OF THE PDOOH REVOLUTION

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