Why this exists

PDOOH rarely fails because the technology doesn’t work. It fails because the offering is poorly structured.

Too much inventory.
Optimistic assumptions.
And no clear view on what can realistically generate revenue.

This brief exists to address that gap - before platforms, before tooling, before scale.

What this is

The PDOOH Commercial Brief is a short, executive-level framework designed to help senior decision-makers determine:

  • Whether PDOOH earns a place in their revenue stack

  • What role it should realistically play

  • Where it quietly breaks when structured incorrectly

Who this is for

If you’re asking 'what is PDOOH and how does it work', this brief is not for you.

  • OOH media owners

  • Venue-led and hybrid network operators

  • Screen owners responsible for yield and pricing

  • Commercial and executive leaders making go / no-go decisions

What the brief covers

The PDOOH Commercial Brief focuses on six areas

  • Potential

    Where PDOOH actually sits in real revenue stacks

    Not in pitch decks - in live businesses.

  • Revenue

    What PDOOH can realistically contribute

    Revenue ranges, not promises.

  • Structure

    Open exchange and PMP vs Direct - and potential fill rates

    What scales, what doesn’t, and why most mixes fail.

  • Inventory

    Inventory, impressions, and loop discipline

    Why “more” often means “less” - and how yield is protected.

  • Commercials

    Commercial models and relationship risk

    Where margin erodes quietly and confidence is lost.

  • Go/No-Go Mechanics

    Failure modes, red flags, and when not to launch

    Including when restraint is the smartest decision.

INCLUDED ARTEFACTS

These are tools for thinking and validation, not worksheets.

  • The PDOOH Decision Map

    A one-page diagnostic framework showing how inventory, economics, and risk interact

  • Executive Go / No-Go Checklist

    A board-ready sign-off tool to confirm proceed / pause / do-not-launch decisions

  • Commercial Validation Templates

    Revenue projection logic

    Inventory allocation discipline

    Conservative fill and yield assumptions

Core Outcome

By the end of this brief, you should be able to say - clearly and defensibly:

1) What role PDOOH should play in your business

2) What inventory should never be programmatic

3) What assumptions are safe - and which are not

4) Whether the right decision is to proceed, pause, or not pursue PDOOH at all

  • Format and Delivery

    ~75–90 minutes total

    Short, modular video briefings designed to be consumed in one or two sittings.

    No quizzes, no certificates, no platform demos

    This is a briefing, not a certification.

  • Access

    Access is released privately to the early-access list w/c 23rd February 2026.

    Pricing: Executive-level, one-time access €749

    Invitations will be shared individually

  • Deliverables

    This brief will not convince you to do PDOOH.

    It will help ensure that if you do, it is deliberate, defensible, and structurally sound.