doohx and broadsign are proud to present

PDOOH ADVANCED IS HERE

TAKE THE NEXT STEP IN YOUR DOOH EDUCATION

Programmatic DOOH is showing no signs of slowing down, and with such rapid growth comes new challenges and opportunities for the entire media industry. Our latest certification program is here to dive deep into all things PDOOH - from yield optimisation and deal strategies, through to redefining the value proposition of DOOH.

who's this course for?

this course is right for you if...

  • You have a good foundational knowledge of PDOOH and are looking to upskill and future-proof your knowledge

  • You are part of a business ready to rapidly progress their programmatic DOOH offering

  • You want to be able to guide and inform your clients on the many benefits and opportunities that PDOOH has to offer their business

Our experts

Offering a global perspective on PDOOH

Course curriculum

  • 01

    PDOOH ADVANCED - INTRODUCTION

    • Introduction to PDOOH Advanced
  • 02

    Module 1 - BUYING OOH PROGRAMMATICALLY

    • Module 1 - Overview

    • Module 1 - Section 1 - What you're actually paying for

    • Module 1 - Section 2 - International campaigns

    • Module 1 - Section 3 - Reporting, PCRs, POPs and third party verification

    • Module 1 - Review

    • Module 1 - Assessment
  • 03

    Module 2 - PDOOH CAMPAIGNS

    • Module 2 - Overview

    • Module 2 - Section 1 - PDOOH campaign, from start to finish

    • Module 2 - Review

    • Module 2 - Assessment
  • 04

    Module 3 - AUDIENCE

    • Module 3 - Overview

    • Module 3 - Section 1 - Determining audience figures in PDOOH

    • Module 3 - Section 2 - How audiences differ compared to other digital mediums

    • Module 3 - Review

    • Module 3 - Assessment
  • 05

    Module 4 - IMPRESSION MULTIPLIER

    • Module 4 - Overview

    • Module 4 - Section 1 - How SSPs structure OOH audiences

    • Module 4 - Section 2 - The impression multiplier

    • Module 4 - Section 3 - Merits of non-static audience figures

    • Module 4 - Review

    • Module 4 - Assessment
  • 06

    Module 5 - INTEGRATION

    • Module 5 - Overview

    • Module 5 - Section 1 - How does integration work

    • Module 5 - Section 2 - Bid requests

    • Module 5 - Review

    • Module 5 - Assessment
  • 07

    Module 6 - DEALS AND PRICING

    • Module 6 - Overview

    • Module 6 - Section 1 - Deal strategies

    • Module 6 - Section 2 - Pricing in PDOOH

    • Module 6 - Review

    • Module 6 - Assessment
  • 08

    Module 7 - INVENTORY MANAGEMENT AND YIELD OPTIMISATION

    • Module 7 - Overview

    • Module 7 - Section 1 - Structuring a network for programmatic DOOH

    • Module 7 - Section 2 - Scheduling and impression availability

    • Module 7 - Section 3 - Waterfall vs header bidder

    • Module 7 - Section 4 - The end of the loop?

    • Module 7 - Review

    • Module 7 - Assessment
  • 09

    Module 8 - TARGETING AND TRIGGERS

    • Module 8 - Overview

    • Module 8 - Section 1 - Targeting and performance

    • Module 8 - Section 2 - Triggers by format

    • Module 8 - Review

    • Module 8 - Assessment
  • 10

    Module 9 - THE VALUE PROPOSITION OF DOOH

    • Module 9 - Overview

    • Module 9 - Section 1 - The impact of DOOH

    • Module 9 - Section 2 - Redefining the value proposition of OOH

    • Module 9 - Review

    • Module 9 - Assessment
  • 11

    Module 10 - CREATIVES AND THE DYNAMIC FUTURE

    • Module 10 - Overview

    • Module 10 - Section 1 - HTML5

    • Module 10 - Section 2 - What makes good creative great

    • Module 10 - Review

    • Module 10 - Assessment
  • 12

    PDOOH ADVANCED - FINAL WORDS

    • PDOOH Advanced - Final words

    • Feedback survey

    • DOWNLOAD - Course slides

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