The OOH Society
EDUCATION IN OOH
With courses ranging from Static OOH to Programmatic DOOH, we have certifications to suit anyone looking to gain knowledge and insight into the world's fastest growing ad medium.
PROUDLY SPONSORED BY
PDOOH 101
Programmatic foundations in DOOH
PDOOH 101 is a course designed to teach those from both within the OOH, and newcomers alike, the fundamentals of programmatic trading in DOOH.
DOOH 101
Foundations of the DOOH medium
For those new to the world of OOH, our DOOH 101 certification is designed to introduce you to the mediums, the methodologies, and benefits of this dynamic and ever-evolving format.
PDOOH Advanced
A deeper dive into PDOOH
In our advanced certification, we take a deeper look into the methodologies, technology, and possibilities of programmatic trading in DOOH.
PDOOH for Buyers
Specialist for those on the buy-side of PDOOH
The first in our specialist, mini-certification series, this course focusses on the media buyers engaging in PDOOH trading. From the processes through to planning best-practices, this certification offers expert insight into optimising your PDOOH purchasing.
PDOOH for Publishers
Optimising PDOOH sales for your business
From the nuances of inventory management through to pricing strategies and dynamic creative, this course prepares media owners for creating a powerful PDOOH offering.
Static OOH
A fresh look at the world's oldest ad medium
While DOOH and PDOOH have been all the rage over recent years, the power of OOH lies in knowing how to utilise both digital and static inventory in harmony. This certification explores how static has evolved, the latest tech, and the power of non-digital inventory.
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Our courses at a glance
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PDOOH 101
Course4.8 average rating (15 reviews)PDOOH 101 provides a foundational understanding of programmatic trading in digital out-of-home. Covering both the buy and sell-side, it's suitable for those from an OOH background new to programmatic, and those from programmatic new to DOOH.
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DOOH 101
CourseFrom a deeper understanding of DOOH formats and how to buy them, to how to target your audience and budget efficiently, DOOH 101 covers all the foundations of DOOH to initiate those new to the medium, and quickly have you plan DOOH with success.
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PDOOH Advanced
CoursePDOOH Advanced dives deeper into the evolution of DOOH as it ventures further into the world of programmatic trading. From yield optimisation to deal strategies, this certification is the next step for anyone looking to take a leap forward in PDOOH.
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PDOOH for Buyers
CoursePDOOH for Buyers is designed specifically for those who are, or are looking to trade Programmatic DOOH. From strategy, to brief, to DSP setup and reporting, this mini-certification covers everything you need to make your PDOOH campaigns a success.
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PDOOH for Publishers
CourseA specialised mini-certification, this course is aimed at DOOH publishers looking to take their existing networks and activate them for programmatic trading - covering everything from initial optimisation, integration, sales strategies and more.
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Static OOH
CourseOur latest specialist mini-certification, Static OOH, dives into the evolution of the oldest ad medium in the world, and the latest innovations that are modernising not only the format itself, but the way in which it's traded.
Not a native English speaker?
No problem
Every video Masterclass released in The OOH Society will also be released in a variety of different languages - starting with French, Spanish, and Portuguese. We've gone a step beyond simple captions, and have dubbed all our videos in your native language to make our education more inclusive and accessible the world over.
